Amazon Orbit


Background
In 2014, Zoox launched its autonomous vehicles, characterized as robotaxis. In 2020, Zoox was acquired by Amazon, becoming a subsidiary focused on developing autonomous vehicles that provide mobility as a service.
What does this mean to me as a designer?
It represents an incredible opportunity to envision and create a digital experience, brainstorming what Amazon's Urban Mobility Platform could look like. This is my attempt to design something that not only looks better but also feels better and delivers much more.
My Task
Conceptualizing a design and service for Amazon's expansion into the urban mobility and ride-hailing industry. This project offers an opportunity to envision how Amazon's Ride-Hailing Service will function and how its digital experience will look and operate.


Design Thinking Process


Research




Insights from research


User Flow


Design System




Final Designs














Amazon Orbit


Background
In 2014, Zoox launched its autonomous vehicles, characterized as robotaxis. In 2020, Zoox was acquired by Amazon, becoming a subsidiary focused on developing autonomous vehicles that provide mobility as a service.
What does this mean to me as a designer?
It represents an incredible opportunity to envision and create a digital experience, brainstorming what Amazon's Urban Mobility Platform could look like. This is my attempt to design something that not only looks better but also feels better and delivers much more.
My Task
Conceptualizing a design and service for Amazon's expansion into the urban mobility and ride-hailing industry. This project offers an opportunity to envision how Amazon's Ride-Hailing Service will function and how its digital experience will look and operate.


Design Thinking Process


Research




Insights from research


User Flow


Design System




Final Designs














Research


Insights from research

User Flow

Design System


Final Designs






